Website readiness profile · Snapshot 23 October 2026
rituals.com
rituals.com's public homepage, certificate and DNS checked against 31 practices and compared with 5,718 E-Commerce & Marketplaces sites.
- Readiness index
- 72/100
- Ahead of
- 54%
- Practices observed
- 20/30
- Popularity band
- Top 10K
E-Commerce & Marketplaces median 71
of measured E-Commerce & Marketplaces sites
1 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: rituals.com. Thin bar: E-Commerce & Marketplaces peer median.
Enable
69/100
Peers 86
Harden
74/100
Peers 60
Accelerate
75/100
Peers 69
Recover
0/100
Peers 11
Priority fixes for rituals.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Harden
HTTP requests move to HTTPS
Observed: A request to http://www.rituals.com/ was not redirected to HTTPS.
Why it matters: Visitors who type the address or follow an old link start on unencrypted HTTP. A redirect moves them to the encrypted site before any cookies or form data are sent.
What to do: Add a permanent (301 or 308) redirect from every http:// URL to the same https:// URL at your CDN, load balancer or web server.
96% of E-Commerce & Marketplaces peers do this. Limit: Measured for the homepage only, from one location, at the time of the check.
Priority 2 · Enable
Canonical URL declared
Observed: The homepage did not declare a canonical URL.
What to do: Add a self-referencing canonical link to every indexable page, using the final https:// URL.
85% of E-Commerce & Marketplaces peers do this.
Priority 3 · Accelerate
No render-blocking scripts in <head>
Observed: The homepage <head> loaded 1 external script without async or defer.
What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.
On Next.js: Use the next/script component with an appropriate loading strategy.
44% of E-Commerce & Marketplaces peers do this.
Guide: Control Third-Party Scripts Before They Control Your Page
Priority 4 · Accelerate
HTTP/3 advertised
Observed: The homepage did not advertise HTTP/3 through an Alt-Svc header.
What to do: Turn on HTTP/3 at your CDN. Browsers fall back to HTTP/2 automatically, so the risk is low.
47% of E-Commerce & Marketplaces peers do this.
What rituals.com already does well
Practices fewer than half of E-Commerce & Marketplaces peers use.
- CAA records limit who can issue certificatesCAA limits issuance to amazonaws.com, digicert.com, letsencrypt.org and others.16% of peers
- Referrer-Policy setReferrer-Policy present.20% of peers
- HSTS kept for at least a yearHSTS with a 730-day max-age covering subdomains.32% of peers
What we saw
- Homepage checked
- https://www.rituals.com/
- Homepage response
- HTTP 200
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Let's Encrypt, 89-day validity, expiring 2026-12-31
- CDN or edge
- Fastly, Google edge
- Platform or framework
- Next.js
- DNS operators
- Vercara UltraDNS
- HSTS
- max-age 730 days, includeSubDomains, preload
- DMARC policy
- p=quarantine
- Homepage HTML
- 100 KB, gzip
- Images on homepage
- 4 (svg 1)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 10
Observed 20
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- Certificate lifetime of 100 days or less
- CAA records limit who can issue certificates
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- Content Security Policy present
- Referrer-Policy set
- HTTP/2 negotiated
- HTML compressed
- Static files cached for 30 days or more
- Modern image formats in use
- robots.txt published
- XML sitemap discoverable
- Meta description written
- Mobile viewport configured
- Page language declared
- At most one redirect to the homepage
Not measured 1
- Offscreen images lazy-loaded
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Live status for this site: Status Is Down: rituals.com. This profile covers configuration only.