well.ca

Readiness by lane

Green: well.ca. Thin bar: E-Commerce & Marketplaces peer median.

Priority fixes for well.ca

Ordered by impact and by how common each practice is among peers.

1. Priority 1 · Accelerate

   HTML compressed

   Observed: The homepage HTML (206 KB) was delivered without gzip, Brotli or zstd compression.

   Why it matters: Compression usually shrinks HTML several times over, so the first bytes of the page arrive sooner on slow connections.

   What to do: Enable Brotli or gzip for text responses (HTML, CSS, JavaScript, JSON, SVG) at the CDN or origin.

   97% of E-Commerce & Marketplaces peers do this. Limit: Read from the homepage response only; other pages or regions may send different headers.

   Guide: How to Set a Website Performance Budget That Teams Can Keep

2. Priority 2 · Accelerate

   Modern image formats in use

   Observed: The homepage had 119 images and none used WebP or AVIF.

   What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.

   47% of E-Commerce & Marketplaces peers do this.

   Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format

3. Priority 3 · Harden

   HSTS kept for at least a year

   Observed: Strict-Transport-Security was sent with a max-age of 1 days, below the one-year benchmark.

   What to do: Send Strict-Transport-Security on HTTPS responses. Start with a short max-age (for example 300 seconds), confirm every subdomain works over HTTPS, then raise it in steps to 31536000. Add includeSubDomains only when all subdomains are HTTPS. HSTS preload is optional and hard to undo; hstspreload.org itself does not recommend it by default.

   32% of E-Commerce & Marketplaces peers do this.

   Guide: HTTPS and TLS Guide for Website Owners

4. Priority 4 · Harden

   DMARC policy enforces quarantine or reject

   Observed: The DMARC policy for well.ca was p=none, which asks receivers to take no action on failing mail.

   What to do: Publish DMARC with p=none and a reporting address first, fix any legitimate senders that fail SPF or DKIM alignment, then move to quarantine and finally reject.

   39% of E-Commerce & Marketplaces peers do this.

   Guide: A Practical Website Health Check for Owners

What we saw

Homepage checked

https://well.ca/

Homepage response

HTTP 200

TLS

TLSv1.3, HTTP/2

Certificate

Starfield Technologies, 198-day validity, expiring 2027-05-01

DNS operators

1 self-run or other nameserver domain

HSTS

max-age 1 days, includeSubDomains

DMARC policy

p=none

Homepage HTML

206 KB, uncompressed

Images on homepage

119 (png 61, jpg 30, svg 27)

Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.

All 31 checks

Select a gap for the method and fix. How each check works

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E-Commerce & Marketplaces readiness benchmark