Website readiness profile · Snapshot 23 October 2026
primevideo.com
primevideo.com's public homepage, certificate and DNS checked against 31 practices and compared with 536 Entertainment & Video Streaming sites.
- Readiness index
- 56/100
- Ahead of
- 30%
- Practices observed
- 13/28
- Popularity band
- Top 1K
Entertainment & Video Streaming median 62
of measured Entertainment & Video Streaming sites
3 of 31 could not be measured
Chrome UX Report top-sites list
Readiness by lane
Green: primevideo.com. Thin bar: Entertainment & Video Streaming peer median.
Enable
41/100
Peers 80
Harden
69/100
Peers 52
Accelerate
50/100
Peers 60
Recover
0/100
Peers 12
Priority fixes for primevideo.com
Ordered by impact and by how common each practice is among peers.
Priority 1 · Enable
Mobile viewport configured
Observed: The homepage had no viewport meta tag, so phones may render it zoomed out.
Why it matters: Without it, phones render the page at desktop width and shrink it, which makes text tiny and hard to use.
What to do: Add <meta name="viewport" content="width=device-width, initial-scale=1"> and check the layout on small screens.
96% of Entertainment & Video Streaming peers do this. Limit: Based on the homepage HTML delivered to an automated client; scripts that run later were not executed.
Priority 2 · Enable
XML sitemap discoverable
Observed: No sitemap was listed in robots.txt or found at /sitemap.xml.
What to do: Generate an XML sitemap of canonical URLs, reference it in robots.txt and submit it in Google Search Console.
71% of Entertainment & Video Streaming peers do this.
Guide: XML Sitemap Guide: Include Only URLs You Stand Behind
Priority 3 · Accelerate
Modern image formats in use
Observed: The homepage had 5 images and none used WebP or AVIF.
What to do: Serve WebP or AVIF with a JPEG or PNG fallback, either through an image CDN or by generating both formats at build time.
32% of Entertainment & Video Streaming peers do this.
Guide: AVIF, WebP, JPEG, and PNG: Choose the Right Image Format
Priority 4 · Accelerate
No render-blocking scripts in <head>
Observed: The homepage <head> loaded 7 external scripts without async or defer.
What to do: Add defer to scripts that need the DOM, async to independent ones such as analytics, or move them to the end of the body.
42% of Entertainment & Video Streaming peers do this.
Guide: Control Third-Party Scripts Before They Control Your Page
What primevideo.com already does well
Practices fewer than half of Entertainment & Video Streaming peers use.
- HSTS kept for at least a yearHSTS with a 549-day max-age covering subdomains.31% of peers
- DMARC policy enforces quarantine or rejectDMARC policy p=quarantine.31% of peers
- X-Content-Type-Options: nosniffnosniff header present.40% of peers
What we saw
- Homepage checked
- https://www.primevideo.com/
- Homepage response
- HTTP 200, after 3 redirects
- TLS
- TLSv1.3, HTTP/2
- Certificate
- Amazon, 197-day validity, expiring 2027-02-13
- CDN or edge
- Amazon CloudFront
- DNS operators
- Amazon Route 53
- HSTS
- max-age 549 days, includeSubDomains, preload
- DMARC policy
- p=quarantine
- Homepage HTML
- 624 KB, gzip
- Images on homepage
- 5 (png 3)
Limits: homepage only, one location, one moment. Header checks reflect the homepage response; other pages may differ.
Stack and providers
Seen in the homepage response, certificate and DNS. Provider pages compare how their customers configure the same checks.
All 31 checks
Select a gap for the method and fix. How each check works
Not observed 15
- Certificate lifetime of 100 days or less
- CAA records limit who can issue certificates
- DNSSEC signed
- security.txt published
- Content Security Policy present
- Referrer-Policy set
- HTTP/3 advertised
- Modern image formats in use
- No render-blocking scripts in <head>
- XML sitemap discoverable
- Reachable over IPv6
- Mobile viewport configured
- Structured data present
- At most one redirect to the homepage
- Nameservers spread across providers
Observed 13
- HTTP requests move to HTTPS
- HSTS kept for at least a year
- TLS 1.3 negotiated
- Certificate has more than 14 days left
- DMARC policy enforces quarantine or reject
- X-Content-Type-Options: nosniff
- Framing restricted
- HTTP/2 negotiated
- HTML compressed
- Canonical URL declared
- Meta description written
- Social preview image set
- Page language declared
Not measured 3
- Static files cached for 30 days or more
- Offscreen images lazy-loaded
- robots.txt published
Own primevideo.com?
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Live status for this site: Status Is Down: primevideo.com. This profile covers configuration only.